With the other half of the His and Hers working in the vicinity of Saville Row, and this half’s predilection for forgetting house keys/mobiles/wallets, it’s of a fairly high frequency that I find myself wandering along one of the most refined streets in London town to collect my brain possessions.
Seeing the master tailors at work and the sharp, sophisticated suits displayed in the windows of these purveyors of fine fabrics is enough to make me want to purge my wardrobe of any denim and take to tailored trousers forevermore.
Much to the delight of the hoardes of hormonal teenagers visiting from mainland Europe but to the chagrin of everyone else, on the corner of Saville Row and Burlington Gardens is A&F. If you’re not aware (count yourself lucky) they are a retailer of heavily branded garments which are churned out cut in a somewhat more relaxed fit.
If that wasn’t bad enough, it is now planning to expand and encroach on to Saville Row itself, setting up a “baby” version of their store on the old site of Apple Records (a crime akin to treason itself in some circles). Rumours abound that their next expansion plan is to replace the Queen’s Foot Guards with the washboard stomach wankersarriors that flex to attention at the doors of their stores at present.
However, us Brits aren’t going to take this seizure of our streets lying down. No! we’re going to put on our best tweeds, twiddle our ‘taches and take to the streets (with a healthy supply of rough shag for the pipe and whisky in the flask of course).
Brilliantly the chaps at er.. The Chap magazine organised this fantastic protest in an attempt to stem the tide of “sweat” shirts from Saville Row, and preserve its history and expertise in tailoring… By proxy I think they also raised awareness about the dangers of what leaving the confines of the home or gym wearing ill fitting sports wear can do to ones reputation.
Also situated on Saville Row a His and Hers hidden gem.. but more on that tomorrow, as I’ve now got to rush off and starch my collars.